Jennie Nash started out as an author, but then switched to become a book coach, helping authors shape their ideas into readable and saleable books. She shares some of her coaching tips in Blueprint for a Nonfiction Book: Plan and Pitch Your Big Idea.

She doesn’t talk so much about how to write here. She says “Writing a book is a complex intellectual, creative, and entrepreneurial undertaking and to write a good one, you have to put in the work—and I don’t just mean cranking out words. The work that is going to have the most impact is the work you do before you write a single word of the book itself” (p. 9, Kindle version).

The book is divided into five parts: Book Fundamentals (reasons for writing, why you’re qualified, title, genre, main point), Get to Know Your Ideal Reader (who is your ideal reader, what are you promising him or her), Design a Structure, Developing a Book Proposal, and How to Pitch Your Proposal.

The days are gone when a writer pounded out her manuscript and sent it off to a publisher. These days, one first sends a query to a literary agent (though there are a few exceptions, especially with smaller publishing houses, you can’t get to a traditional publisher except through an agent). If the agent wants to know more, he’ll ask for your book proposal, which contains specific information, like an overview, sample chapters, comparable titles, marketing plan, and more.

Even if an author wants to self-publish, it’s helpful to think through these issues.

Jennie includes examples of each of her points that come from her own clients and clients of those she has trained through her Author Accelerator, where she trains other book coaches. These examples were valuable in seeing her tips fleshed out.

I read this book mainly because I know what elements I want my book to contain, but struggled with the best way to arrange them. The section about design structure helped a great deal. But I benefited from reading the other material as well.