Monday marked my blog’s 14th anniversary.
And just like any other adolescent, it’s wrestling with what it wants to be when it grows up. 🙂
When I first started blogging, bloggers were like neighbors visiting over the back fence. Blogs—at least the kind I ran into—were chatty and varied. Some were fun, some were serious, some were inspirational. But my favorites were a combination.
Then blogs became Business.
And now, while learning all I can about publishing to be ready when I get my book finished, I find writers are encouraged to develop their “brand” so readers know what to expect from them. Readers who like Amish fiction, for instance, don’t want to pick up their favorite author’s new book only to find they’ve switched to science fiction.
I see the wisdom in developing a brand. But I think it’s possible to make a brand too narrow. If someone writes only about finances, I know I can seek out their books if I have a questions about finances. But I don’t read about finances often. I love WWII fiction, but I don’t want to read only WWII fiction. I love writers like Kristy Cambron, who writes historical fiction, but in a variety of times and places. I’m told it’s hard to drum up a whole new audience if you write both fiction and nonfiction or different types within each. But I think some of the audience would follow a favorite author into different forays. I’ve read books in a different genre because an author I liked crossed over to it.
So as I consider what elements I’m passionate about and what might make up my brand, these come to mind:
- I want to encourage women to develop their own relationship with God.
- I want to encourage women in their walk with God in whatever stage of life they are in.
- I want to encourage women to get into the Bible for themselves, not as an end in itself, but to get to know God better. My book-in-progress is on this topic.
- I want to encourage women to look at everything through the lens of Scripture.
I’ve written a lot about having a quiet time with God in His Word, but that’s not all I write about. I’ve written a little about marriage, parenthood, becoming an “older” woman, caregiving—not as an expert in any of those fields, but sharing what I’ve learned along the way. Occasionally I’ll ponder current issues and try to view them through the truth of God’s Word. I love reading and love sharing good books I’ve found. When I did a blogging preference poll a couple of years ago, people’s preferences about what kinds of posts they liked best varied.
When I saw that well-known Christian blogger Tim Challies called himself a generalist, a light bulb went on in my mind. Maybe that’s what I am, too!
I’ve tried to narrow things down a bit, yet not too much, to hopefully present to a future publisher. If I needed to sum it up in one sentence, it would be that I want to encourage women in their walk with God. I don’t know if that’s catchy or original enough, but that’s my desire.
By the way, although I have women in mind as I write, I don’t mind if men read along.
Thank you all for being here. I didn’t know, when I started blogging, that I’d make so many dear friends that I’ll likely not meet in person until heaven. Your kind comments encourage me and make my day.
I’d love to know what you think about author and blogger “brands” or anything else I’ve mentioned here. Do you read or follow those who write in particular niches, or those who write generally?
(Sharing with Recharge Wednesday, Let’s Have Coffee)