In Blogging for God’s Glory in a Clickbait World, Benjamin Vrbicek and John Beeson propose this definition of blogging for God’s glory: “Blogging for God’s glory means . . . first, to have our motivations aligned with God’s, and second, to pursue excellence in the craft, including theological precision, beautiful prose, visual appeal, and the edification of readers, all drawing from the best industry practices” (p. 14).

First they deal with aligning our motivation with God’s. That’s often the most difficult part to maintain. Usually a Christian blogger begins by wanting to share posts that glorify God and help others. But “our own motives . . . are always layered and mixed” (p. 3). And though Christian writing instructors tell us not to worry about the numbers of those following, liking, and sharing our posts, those who want to move from blogging to publishing a book are told agents and publishers will look at those numbers and won’t consider taking a writer on unless those numbers are high. It’s a continual but necessary struggle to keep our focus on writing for God’s glory and purposes and trusting Him with the results, even when it doesn’t seem like many people are reading.

The authors apply the goal of writing for God’s glory into the everyday nuts and bolts of writing. Write with the reader in mind rather than anticipating accolades. Know your why, what difference you want to make. Serve others, not yourself. But that doesn’t mean never talking about yourself: Paul wanted to proclaim “not ourselves, but Jesus Christ as Lord” (2 Corinthians 4:5), yet 2 Corinthians is “Paul’s most autobiographical letter. He shares much of his own story not because he is narcissistic, but because he knows the church is struggling to trust him and he needs to build rapport” (p. 22).

“If we have any hope of offering others wisdom, listening to God must become a primary and ongoing habit.” We can’t share what we haven’t first taken it. That doesn’t mean every blog post needs to exposit Scripture or be a devotional, but it should still be “subject to God’s truth and ought to reflect His light” (p. 31).

Then, “Christian writers must labor not only to write what is true but also write in a manner that adorns the truth” (p. 38). We need to focus on building up, not tearing down. That doesn’t mean we never share what’s wrong, but we do so with discernment and with the purpose of helping.

The authors give helpful advice with the mechanics of blogging: discerning how much time to give to it, in connection with your other obligations; setting a schedule that works for you; dealing with writer’s block; engaging social media; blogging costs, platforms, layouts; using photos without plagiarizing; networking; monetizing; and more.

They include several appendices. One is a compilation of several bloggers’ answers to the question of whether blogging is dead. One is a glossary of blogging terms. One is a collection of sidebar quotes in the paper version that wouldn’t work in the e-book formatting.

A few other quotes that stood out to me:

Where can you offer yourself to your audience for the sake of proclaiming Jesus Christ as Lord? How can your life become a bridge for the gospel to travel? What work has God done (or is doing) in you that will encourage others? (p. 22).

Don’t feel compelled to chase whatever is hot. Be true to who God has made you to be (p. 23).

Blogging ought to grow us in holiness. When we blog for God’s glory, the discipline of writing becomes integrated into the web of our spiritual disciplines (p. 29).

It is not the size of our platform that assures us how far our words will reach, but rather it is our trust in a God whose word never returns void (Isa 55: 11) (p. 32).

Writing comes down to making and remaking slight improvements to achieve better clarity and aesthetic; writing is the pursuit of marginal gains, insignificant by themselves but significant in the aggregate (p. 37). (I loved the illustration they used here of an eye doctor trying different lenses, asking each time which is better.)

So why should we worry about getting the tone and the content right when we know fewer people will read an article if we write with discernment? We bother because God is God, and on the day of judgment we will give an account for every careless word we have ever blogged (Matt 12: 36) (p. 42).

I think this book is an excellent resource, especially when we need to adjust our motives away from the manipulative and self-focused approach of the world and remind ourselves of our real purpose: glorifying God.